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KMID : 1002520180120040127
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Korean Journal of Health Service Management
2018 Volume.12 No. 4 p.127 ~ p.138
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Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market : Focusing on SWOT-AHP Analysis
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Lee Ye-Seol
Kim Tae-Hyun
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Abstract
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Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market.
Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market.
Results: “Geographical proximity between Korea and China” was recognized as a key strength. “Absence of success case in medical service industry” was selected as a critical weakness. “Increase in demand for advanced medical services in China” was identified as an important opportunity. “Difficulty in establishing Korea-China partnership” was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market.
Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.
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KEYWORD
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Health Care Market, SWOT Analysis, AHP Analysis
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